There Is a Maximum Length of 4000 Characters for Summaries Please Shorten It and Try Again
For both iOS and Android apps, y'all need to provide an app description, which is office of the app metadata. More than that, the app description isn't only something internal, but it will also exist available for every app page company you lot take.
As straightforward as it can be, the description field is where you lot are going to describe your app. Despite beingness present in both stores, the app clarification has a much more than of import role in Google Play. Allow's swoop into it and discover out why.
Importance of App Description in Google Play
App description for Google Play is so important because it directly influences your app rankings. How is that? Unlike in App Store, Google'due south algorithm crawls for keywords in the description, and that's why App Store Optimization plays a big role here.
For Google Play, the second most important is the app short description, followed by the full description.
Brusque description for App Store Optimization
Here, you will have 80 characters to place the almost relevant keywords that didn't fit into the App Championship.
This is the office of the description that the user automatically sees without having to tap anything, and usually, this is the just part your potential user will read. Information technology'south to a higher place the fold.
That beingness said, non but recall about keywords merely call back nigh this field as the written invitation to an event in which the user volition have more information nearly your app afterwards your App Title. This is the moment you lot should exist convincing enough then that the user downloads your app.
Source: Any.practise on Google Play
Long Description on Google Play
This field is 4000-character long and it is the continuation of your short description. Google's algorithm is going to crawl your whole clarification looking for keywords.
The keywords placed on top will have more relevance for Google than the ones placed at the bottom.
While in iOS you shouldn't repeat keywords, for Google Play this is a must.
You lot have to echo the keywords throughout your curt and long description so that Google understands that it is a keyword. The keywords should be used at least 3 times to be seen as a keyword.
Nonetheless, be careful with keyword stuffing. This means that you shouldn't repeat a keyword more than than 8 times and force them into the clarification without making whatsoever sense. This can have a negative event on the algorithm, meaning it tin decrease your app rankings.
Apart from that, mayhap non everybody is going to read your long description, merely those app page visitors that aren't completely convinced almost your app, or that are looking for a specific feature, or even didn't understand well what your app is nearly will scroll down and check out your total description.
Then this field is super important to convince potential users to finally click on the install button.
Source: Any.practice on Google Play
Best Practices for Short and Long Description
When writing your app description for an Android app, here are some topics that yous must take into consideration:
The app description needs to bring a message.
Don't use this field merely to place keywords, use it equally a convincing argument, and also a place where yous can explicate more than about your app purposes.
Don't use 4000 characters if you lot don't need
It's ok if you don't need 4000 characters to draw your app, merely don't keep information technology shorter than 800 characters either. Really make employ of this field to make Google sympathize what your keywords are, and to explicate to your potential users your app features.
Continue your primary features in your short clarification.
Remember that this is the second most important field for the algorithm, and non but that, this is commonly the just information that your potential user will read after your app title, and so place your main features in this field.
Apply the long clarification to explain your main features and point out other features.
The full description is there and you should make employ of it, actually describe your app features, and how the person can employ your app. Also, explicate clearly the objective of your app or mobile game.
Add keywords in a natural way
Don't throw keywords in the description. Every bit Google is a search engine tool, it is smart plenty to understand when you are just stuffing random data in your text instead of providing a dainty informative text.
Include a phone call to action
Don't forget to invite the user to download your app at the end of the description.
Be aware of grammar and spelling mistakes
The description is a text, and information technology should be well written equally any blog post or product information. When the text has a lot of grammar and spelling mistakes information technology looks sloppy. It will give the impression that you didn't put enough effort into providing the user with a proficient app or mobile game. Then, if you are localizing your app, make certain you lot get support from professional translators or local people who know well the two languages you need for your app.
By making use of tools like App Radar, you can easily upload a csv file with your fields translated. Moreover, App Radar volition automatically sort it out for you.
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Source: https://appradar.com/academy/short-long-app-description
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